What a famous name proves
Nothing about the tradition. A well-known brand on a caution compound is a brand that succeeded despite the reading, or on a founder whose numbers carried it; the worked examples here are fictional for that reason.
Fictional brand shapes, computed now
This part is worked out by the calculators: open the calculator.
The lesson
Short names land on low compounds, where the classical readings are sharpest; long names land above 52, where the tradition is thinner. A brand name that will be said aloud a million times should sit on a compound the tradition reads rather than on an undefined total.
Personal name, company, mark
Practitioners advise against putting every asset on the same number. The founder's name, the company and the brand mark can sit on three compounds.
Frequently asked questions
Are these real brands?
No; they are fictional shapes so that no company is described.
Do famous brands follow the numbers?
Some do by accident; the tradition does not claim them.
Which compound should a brand mark reach?
The same four as any name: 23, 33, 41, 51.