What each unit digit favours
1 flagship and struggles with partnerships; 2 service boutiques and struggles with price wars; 3 bakeries, books and coaching and struggles with narrow inventory; 4 repairs, tech and discount and struggles with long leases; 5 convenience, travel and courier and struggles with bespoke; 6 salons, fashion, jewellery and cafes and struggles with thin margins; 7 art, antiques and clinics and struggles with impulse footfall; 8 wholesale, metals and machinery and struggles with short leases; 9 tools, hardware, sport and food and struggles with staff stability.
A worked example
This part is worked out by the calculators: open the calculator.
The owner gate
A unit digit the owner's Origin number opposes costs 25 points; one the Origin number befriends earns 15. The reading is the same friendship table the name uses.
The blanket caution
2, 4 and 8 cap the reading. A shop already on one is matched to the trades the digit favours before anything else is changed.
What else drives footfall
The name on the board, the phone number on it, and the opening date. The Blueprint reads all three beside the unit.
Frequently asked questions
My shop is 4B. Is that a 4?
4 + 2 = 6; letters carry Chaldean values.
Should I renumber the shop?
Landlords rarely allow it; match the trade or add a letter to the display number, which practitioners accept.
Does the floor matter for a shop?
Lightly: twenty of the hundred weight units.