The steps
Choose the digit from the founder's numbers and the sector, then the compound from the routes practitioners rank, then respell or add a chosen descriptor until the total lands. Name Variants does the respelling; Name Score ranks the shortlist.
Fictional examples by digit, computed now
This part is worked out by the calculators: open the calculator.
What makes a name good
The compound first, the digit second, the founder fit third, the sector fourth. A name that sounds right and lands on 35 is a name to respell.
What the numbers will not do
Invent words, judge how a name sounds, or check trademarks and domains. Those are yours.
Frequently asked questions
Which digit should a new business aim for?
5 unless the founder's numbers say otherwise; then 6 or 1.
Which compounds are the targets?
23, 33, 41 and 51 are the four highest totals practitioners name.
Can a descriptor fix a weak root?
Often; the lucky-words article totals the common ones.